Couture Pet + Modern Design = a Four Leg Identity

(Vocus) June 17, 2009 -- Doesn’t your pet deserve a sense of identity? See innovative couture pet (http://www.fourlegidentity.com) products from Fourlegidentity.com, which identifies fine design for dogs and cats alike. Four Leg Identity is about style and design for your pet and has partnered with innovative pet product designers and manufacturers to offer the latest in pet couture. "Two core elements (the dog collar and the dog bed) represent both the pet and the pet owner’s sense of identity as they are constant identifiers inside and out," says Kari Raderstorf, co-founder of Four Leg Identity.com.

Four Leg Identity is about modern fashion and design for you and your pet. "We believe great design can enhance and enrich the environment surrounding you," said Kari Raderstorf, co-founder of Four Leg Identity.com. "We want you to demand more from the products you choose for yourself and your pet. Buy quality, buy once and treasure for a lifetime. You and your pets deserve the finest in aesthetic and simplicity of great design." For this reason, Four Leg Identity has partnered with designers who embrace the modern dog in designing dog beds and dog collars that will last for the duration of your pet’s life. Four Leg Identity has partnered with designers such as Diva Dog, 26 Bars and a Band, Crypton, PetEgo, West Paw Design, etc to offer the design and innovation your pet shouldn’t live without.

For the pet: Dog Collars (http://www.fourlegidentity.com/page/dogcollars) are the most critical element in pet couture as they are the constant identifier. The collar is the primary element in making a statement. Four Leg Identity has partnered with Diva Dog, a leader in dog collar fashion, to offer pets and their owners an original element to be witnessed.

For the owner: Dog Beds (http://www.fourlegidentity.com/page/dogbeds) are the critical piece in complimenting the pet owner’s style. The dog bed is the initial element to make a statement in the home. To name a few, Four Leg Identity has partnered with Crypton, PetEgo, West Paw Design and DenHaus to offer comfort and fashion as they are equally important as it portrays the owners sense of style and passion for their pet.

In Summary, Four Leg Identity (http://www.fourlegidentity.com) has identified two critical elements that illustrate style for the pet and the pet owner (dog beds and dog collars). In identifying those elements, Four Leg Identity has partnered with leading designers and manufacturers to offer the pet and pet owner an exceptional assortment of dog beds and dog collars that will not only be aesthetically appealing, but are also built to last.

About Four Leg Identity

Four Leg Identity, an Indiana based, website-only Pet Product retailer, launched their site in January of 2009 out of a passion to give pet owners and their pets a sense of identity. Ironically, the concept started when the mother / daughter team was trying to comprehend the ‘big pet store’ mentality (typical rubbish that caters to the bargain shopper) while comparing that to the ‘boutique pet stores’ that are hard to find and do not necessarily carry the right size or color for that matter. In shopping for their own pets, they became discouraged and bored with the selections, therefore started researching pet designers, pet fashion and quality pet manufacturers to offer unique products to their dogs. While doing their due diligence and uncovering an amazing selection of pet products they felt the need to share their findings and realized the enormous need among passionate pet owners to give other pets an identity they deserve. Therefore, Four Leg Identity has evolved offering dogs, cats and their owners, high quality, unique and fashion forward dog beds, dog collars (http://www.fourlegidentity.com/page/dogcollars), dog clothes, pet grooming products and so much more. For more information and a shopping experience, please visit our website at fourlegidentity.com

Media Inquiries :

Kari Raderstorf

Four Leg Identity

317 750 6029

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